Cambridge dating scene
The bicycle increased young people’s choices immeasurably; so did city life.But freed from their villages, people faced new difficulties: how to work out who was interested, who was not and who might be, if only they knew you were.
Where data are available, mostly through national surveys, sociologists like Mr Thomas have found that online dating by and large leads to better matches—presumably because of the far greater choice of partners it offers.In 1995, less than a year after Netscape launched the first widely used browser, a site called was offering to help people answer those questions.As befits a technology developed in the San Francisco Bay area, online dating first took off among gay men and geeks, but it soon spread, proving particularly helpful for people needing a way back into the world of dating after the break-up of a long-term relationship. The 2010s have seen these services move from the laptop to the phones with which young people have grown up.Bars and restaurants have fallen since (see chart).For those seeking same-sex partners the swing is even more striking.
The husbandry involved was, potentially, that of “A gentleman about 30 Years of Age, that says He has a Very Good Estate”; the trade was an offer to “Willingly match himself to some Good Young Gentlewoman, that has a fortune of £3,000 or thereabouts.”The personal ad went on to become a staple of the newspaper business, and remained so for centuries.